<?xml version="1.0" encoding="utf-8"?>
<work>
	
		
	<client id="cb" title="Cracker Barrell Concept" type="Website" sections="all|websites" tn="images/thumbs/cb_th.jpg">
		<images>
			<img src="images/detail/cb_1.jpg" />
			<img src="images/detail/cb_2.jpg" />
				</images>
		<role>Design</role>
		<moreinfo><![CDATA[ Fleshed out concept for Cracker Barrell website for agency pitch.	]]></moreinfo>
	</client>
	
	<client id="jam" title="Jam Gourmet" type="Website" sections="all|websites" tn="images/thumbs/jam_th.jpg">
		<images>
			<img src="images/detail/jam_1.jpg" />
			<img src="images/detail/jam_2.jpg" />
				</images>
		<role>Soup to Nuts</role>
		<moreinfo><![CDATA[ A new Word Press site for gourmet chef and caterer, Jam Gourmet.	]]></moreinfo>
	</client>
	
	<client id="mrtc" title="Milton Road" type="Branding" sections="all|branding" tn="images/thumbs/mrtc_th.gif">
		<images>
			<img src="images/detail/mrtc_1.gif" />
			<img src="images/detail/mrtc_2.gif" />
				</images>
		<role>Brand Design</role>
		<moreinfo><![CDATA[ An updated brand mark and business card for Milton Road Trading Company.	]]></moreinfo>
	</client>
	
	<client id="sgs" title="Seventh Generation Stories" type="Website/Marketing" sections="all|websites|marketing" tn="images/thumbs/sgs_th.jpg">
		<images>
			<img src="images/detail/sgs_1.jpg" />
			<img src="images/detail/sgs_2.jpg" />
			<img src="images/detail/sgs_3.jpg" />
		</images>
		<role>Soup to Nuts</role>
		<moreinfo><![CDATA[ A site for a new company that offers personal historian services. Through design, the site conveys a mix of nostalgia and warmth to set the tone. Equally important was architecting a highy searchable and usable experience.	]]></moreinfo>
	</client>
	
	<client id="fh" title="Fox Hill Productions" type="Branding" sections="all|branding" tn="images/thumbs/fh_th.gif">
		<images>
			<img src="images/detail/fh_1.gif" />
			<img src="images/detail/fh_2.gif" />
				</images>
		<role>Brand Design</role>
		<moreinfo><![CDATA[ A new brand mark and business card for Fox Hill Productions.	]]></moreinfo>
	</client>	
	
	<client id="sm" title="Susana Mercedes" type="Website" sections="all|websites" tn="images/thumbs/sm_thumb.jpg" btn="images/button_viewproject.gif" url="http://www.susanamercedes.com/">
		<images>
			<img src="images/detail/sm_1.jpg" />
			<img src="images/detail/sm_2.jpg" />
			<img src="images/detail/sm_3.jpg" />
			<img src="images/detail/sm_4.jpg" />
		</images>
		<role>Creative Director/Consultant</role>
		<moreinfo><![CDATA[ Popkit has worked with this luxury fashion label to develop the brand, a new online presence, several photoshoots and online marketing initiatives.  	]]></moreinfo>
	</client>	
		
		<client id="VintnersCru" title="Vintners Cru" type="Website" sections="all|branding" tn="images/thumbs/vc_th.jpg">
		<images>
			<img src="images/detail/vc_1.jpg" />
			<img src="images/detail/vc_2.jpg" />
			<img src="images/detail/vc_3.jpg" />
		</images>
		<role>Brand Design</role>
		<moreinfo><![CDATA[ Vintners Cru is a new wine imports company but the two owners have years of experience in the industry. The brand needed to be fresh but convey luxury and history.	]]></moreinfo>
	</client>
	
		<client id="HopeStreetGroup" title="Policy2.0rg" type="Website" sections="all|websites|nonprofit" tn="images/thumbs/hsg_th.jpg" btn="images/button_viewproject.gif" url="http://www.policy2.org">
		<images>
			<img src="images/detail/hsg_1.jpg" />
			<img src="images/detail/hsg_2.jpg" />
			<img src="images/detail/hsg_3.jpg" />
			<img src="images/detail/hsg_4.jpg" />
		</images>
		<role>IA/Design</role>
		<moreinfo><![CDATA[ The site is based on two platforms: Jive and Joomla. Popkit helped architect the user experience and provided all design.	]]></moreinfo>
	</client>
	
	<client id="RPS" title="Roshambo Movie" type="Website" sections="all|websites" tn="images/thumbs/rps_th.jpg" btn="images/button_viewproject.gif" url="http://www.roshambo-movie.com">
		<images>
			<img src="images/detail/rps_1.jpg" />
			<img src="images/detail/rps_2.jpg" />
			<img src="images/detail/rps_3.jpg" />
		</images>
		<role>Soup to Nuts</role>
		<moreinfo><![CDATA[ Worked with Ted Melfi (Director) to create illustrations and flash site for upcoming short-film, ROSHAMBO.	]]></moreinfo>
	</client>
	
	<client id="coffee-mate" title="Coffee-Mate/Various" type="Website/Marketing" sections="all|marketing|websites" tn="images/thumbs/cmate_th.jpg" btn="images/button_viewmedia.gif" url="media/coffeemate_media.html">
		<images>
			<img src="images/detail/cm_1.jpg" />
			<img src="images/detail/cm_2.jpg" />
			<img src="images/detail/cm_3.jpg" />
			<img src="images/detail/cm_4.jpg" />
		</images>
		<role>Creative Director at McElroy</role>
		<moreinfo><![CDATA[ As Creative Director at McElroy, directed development of several promotions for Nestle Coffee-mate, including viral videos.	]]></moreinfo>
	</client>
	
		<client id="bmh" title="Bob's Manufactured Homes" type="Website/Branding" sections="all|websites|branding" btn="images/button_bmh.gif" tn="images/thumbs/bmh_th.jpg">
		<images>
			<img src="images/detail/bmh_1.jpg" />
			<img src="images/detail/bmh_4.jpg" />
			<img src="images/detail/bobshomes_4.jpg" />
			<img src="images/detail/bobshomes_5.jpg" />
			<img src="images/detail/bmh_2.jpg" />
			<img src="images/detail/bmh_3.jpg" />
		</images>
		<role>Soup to nuts</role>
		<moreinfo><![CDATA[ A new brand ID and site for this 65 year old company. The goal is to appeal to the BMH current target demo while also engaging newer, younger clients.	]]></moreinfo>
	</client>
	
	
	<client id="microsoft" title="Windows Vista" type="Branding/Software" sections="all|branding" tn="images/thumbs/vista_th.jpg" >
		<images>
			<img src="images/detail/vista_1.jpg" />
			<img src="images/detail/vista_2.jpg" />
			<img src="images/detail/vista_3.jpg" />
		</images>
		<role>Art Director - Web Associates</role>
		<moreinfo><![CDATA[ Concepted, sketched and designed icons for the Microsoft Windows Vista OS. Worked directly with Microsoft client (via Web Associates). 	]]></moreinfo>
	</client>


	<client id="eyetopia" title="Eyetopia" type="Website/E-commerce/Marketing" sections="all|ecommerce|marketing" tn="images/thumbs/eyetopia_th.jpg" btn="images/button_view_banners.gif" url="media/eyetopia_media.html"  >
		<images>
			<img src="images/detail/eyetopia_1.jpg" />
			<img src="images/detail/eyetopia_2.jpg" />
			<img src="images/detail/eyetopia_3.jpg" />
			<img src="images/detail/eyetopia_4.jpg" />
		</images>
		<role>Creative Director</role>
		<moreinfo><![CDATA[ Architected and designed landing page sequence. Concepted and flash designed banners. Client saw 100% ROI and profit in first run of campaign. 	]]></moreinfo>
	</client>
	
	<client id="jj" title="Juicy Juice" type="Marketing" sections="all|marketing" tn="images/thumbs/jj_th.jpg" btn="images/button_viewbng.gif" url="media/jj_media.html" > >
		<images>
			<img src="images/detail/jj_1.jpg" />
			<img src="images/detail/jj_2.jpg" />
			<img src="images/detail/jj_3.jpg" />
		</images>
		<role>Creative Director</role>
		<moreinfo><![CDATA[ Art Director and then Creative Director at McElroy Advertising for several successful onine marketing initiatives.	]]></moreinfo>
	</client>
</work>
